Honda was the fifth largest car maker in the world in 2009. However, the company is clearly moving away from volume. Honda made 3.9 million cars in 2008, and 3.0 million in 2010, by my reckoning, a drop from 5.9 to 4.5% world share. I haven't got 2010 figures yet, but 2011 may see a big slide.
In Korea, Honda was the leading import brand for 2008, in January '11 it was 7th! A sampling of
Friday, February 11, 2011
Honda Retreats On The Sales Front
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