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The Ariel car company was originally started in 1991 and called Solocrest Limited. It became Ariel Ltd in 2001 and can be found in the English county of Somerset. It is a very small car firm and makes less than 100 cars per year.

The vehicle it makes is the Ariel Atom, lightweight with blistering performance. The one sold in the UK uses a Honda Civic Type-R engine/gearbox for propulsion, while